Bengaluru, 15th November 2017: Forevermark,
the diamond brand from the De Beers Group of Companies, celebrates its
association with C. Krishniah Chetty Jewellers in Bengaluru with their
first boutique store that exclusively carries Forevermark diamonds
and jewellery.
Gracing
the occasion was the talented actress, Disha Patani who stated, “I am
truly honoured to be a part of this celebration with Forevermark and C.
Krishniah Chetty Jewellers at their first boutique store in India
located at the Phoenix Marketcity, Whitefield, Bengaluru. Forevermark
diamonds are the most beautiful, rare and responsibly sourced diamonds
in the world. Knowing that less than one percent of the world’s diamonds
are eligible to be a Forevermark diamond, makes me feel extra special
to wear this beautiful piece of jewellery today. Each Forevermark
diamond has a unique identification number which is a testimony to its
promise. It is truly a privilege to be a part of this celebration.”
Highlighting
the partnership Dr C Vinod Hayagriv, Director, C. Krishniah Chetty
Jewellers said, “Forevermark offers only the best quality of diamonds to
its partners. Our partnership is a testament to our valued customers
that only the best diamonds are what we provide at our store. It is
an honour to be the first boutique store to carry only Forevermark
diamonds in the world.”
Sachin
Jain, President, Forevermark India added, “The new boutique store has
strengthened our partnership with C. Krishniah Chetty Group. We are
proud to have opened the world’s first Forevermark exclusive store with C
Krishniah Chetty Jewellers, as the brand has a legacy of 145 years with
innovation and ideas that have set it apart. This is a huge milestone
for us to achieve along with our trusted partners and we look forward to
many more such associations.”
The
store houses all the exquisite Forevermark collections including black
label, big ideas, exceptional diamonds, closed setting, designer
collections, trend collections as well as loose diamonds and
diamond jewellery for men. It also has an exclusive crafting service in
the store.
At
the location, Forevermark has created a black room enclosure where a
genuine, natural and untreated 3 carat Forevermark diamond is on
display. A special display demonstrates how light passes through this
spectacular diamond to showcase its brilliance. The beauty of a
Forevermark diamond goes beyond the 4Cs and customers can witness this
as the light refracts through the diamond across the room in a multitude
of colours making for a stunning visual spectacle. It is truly an
unforgettable experience for all the CKC customers in Bangalore.
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