Bengaluru; The technological hub of India got a new address for innovation as Lifecycle Digital group has now set up its Center of Excellence (CoE) in Bengaluru. This center is a commitment from Lifecycle Digital group to help the talent pool in India and to embrace niche technology platforms. The India CoE is located in the heart of Bengaluru (WeWork Galaxy Campus, Residency Road, which is the nuclei for start-ups, innovation and creativity). Whether the need is with respect to a project or requirement of a pure strategic consulting, India CoE is equipped to assume end-to-end responsibilities. India CoE is designed to scale up into a Profit Centre over the next 12-14 months. With a wide talent pool available in Bengaluru added to the business friendly landscape prevailing, Bengaluru turned out to be the natural choice to setup the CoE. Now, the Bengaluru-based CoE will be in the forefront to help expand the customer base beyond Asia-Pacific region. Lifecycle Digital is a customer first digital marketing agency. The company focuses on understanding how you can influence your customers' buying decisions. To do this, the company combines the best practice direct marketing strategy with the power of cloud-based marketing technologies.
Speaking to media, Nagaraj S Rao (who is on-board Lifecycle Digital team as the Director of India CoE) said, “Lifecycle digital is providing the top talents available in India to expand their horizon of expertise from commoditized services towards cutting edge digital technology platforms. Bengaluru and its talent pool is the most conducive factor for Lifecycle Digital.” The CoE is also set to bring cheers to student community as Lifecycle Digital India is expected to hire from local colleges during the course of April-May 2018 as part of the Market/Customer expansion strategy. Graduate Hires are also factored in as part of Asset Development initiatives pertaining to Marketing Cloud and Web-services. As the Country Leader for India, Nagaraj is accountable for all strategic engagements, delivery, business development, operations and P&L, associated with the India CoE. Nagaraj joined Lifecycle Digital from IBM. Nagaraj is a successful industry leader with over two decades of experience in mainstream IT Services with the likes of IBM, Valtech. At IBM, he was instrumental in setting up the Digital/Commerce Practice and was successfully engaged with Global Retail clients.
Speaking on the occasion, Kartik Rao, Group CIO and Director said, “The investment is proof of the company’s commitment to India. We have always recognized India’s abundance of IT talent; the CoE gives the group an opportunity to leverage that talent for the benefit of our customers globally”. Lifecycle Digital is looking to expand its customer base with focus on North America and European segments. Lifecycle Digital is also looking to further enhance the partnership with Salesforce and Arxxus, which is one of the niche service provider based in Pune.
Some of the interesting portfolios of Lifecycle includes; Pardot (this is a marketing automation offered by Salesforce to create more leads, generate more pipeline and empower sales to close more deals), Social Studio (this product from Salesforce helps to build more meaningful relationships with customer by tapping into the power of social media in the marketing, customer service and sales organizations), Advertising Studio (this is used to activate customer data in sales force to power digital advertising and manage campaigns), Web Studio (this is used to create beautiful, dynamic webpages and personalized content), Email Studio (this is used to create highly personalized e-mails with an amazing ease of use) and Mobile Studio (this is used to create SMS marketing, push notifications and group messages) etc. Nagaraj Rao said that Lifecycle group was also planning big in corporate social responsibility (CSR). "For us, CSR is one of the important charters of Lifecycle Digital India. With India being a start-up entity, steps are underway to channelize some of the benefits to the Education and Healthcare segment. Concrete plans are expected to be charted out in the next two to three months," he added.
Brief profile of Lifecycle Digital India.
Lifecycle Digital India is the global delivery arm of the Lifecycle Digital Group which is headquartered in Sydney, NSW, Australia. With a lean and a dedicated team of Certified Consultants, the India Center of Excellence (CoE) is engaged closely with global teams spread out of Australia and Singapore. India CoE is aligned with global consulting business that use our years of experience towards creating digital marketing platforms, CRM implementation, integrate big data, programmatic advertising and machine algorithm development.
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