Bengaluru (India), 07th December, 2017:
SLN Coffee Pvt Ltd, a leading manufacturer and exporter of the finest
coffee, today
entered a new chapter of growth in the retail instant coffee segment
with the launch of Levista Coffee. The company’s first flagship retail
brand Levista, the coffee for coffee lovers, is made from the finest
quality of hand-picked coffee beans from SLN’s
own estates in Coorg. The instant coffee will initially be available in
Tamil Nadu and Karnataka.
Levista
instant coffee would be available in three different blends – Classic
(100% pure Coffee), Premium (80% coffee & 20% chicory) and strong
(60% coffee & 40% chicory). Each variant
has been developed through extensive research to understand the
evolving taste and preference of coffee lovers. The three different
blends are available in an array of convenient packs, glass jars and
sachets of 27 SKU’s (Stock keeping unit).
Unveiling the Levista range of instant coffee,
Mr. N. Sathappan, MD, SLN Coffee Private Limited, said,
“We are delighted to launch
our very own range of instant coffee crafted with love for coffee
lovers. 60 years of in-depth experience in the manufacture of coffee,
and ten years among them spent in perfecting the manufacture
of instant coffee for our global clientele have helped us formulate the
perfect blends for Levista.”
Mr. Sathappan further added that “Going forward, we plan to launch the flavour of Levista Coffee across all states in India. Exporting
Levista to neighbouring countries in the next year is also on the cards.”
Talking about the future plans for Levista
Mr. P. Kathirvelu, National Operations Head, SLN Coffee Private Limited, said,
“Beyond the traditional coffee drinkers, we aim to win the hearts of
the growing number of millennials (20-35 age group) as they discover the
joy of Levista. In three years,
we aim at a sales of INR 1,000 Mn of Levista, and look forward to
increasing our market share by creating a niche for ourselves. We are
confident that Levista would win the taste buds of both new and existing
coffee drinkers/lovers, and gain a special place
for itself as a household name.”
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