Bengaluru , 17th January 2018 —OPPO the
Selfie Expert and Leader today unveiled its latest entry-level camera phone –
The OPPO A83. The A83 is equipped with a full screen display, a feature rarely
seen in products of this price range. Together with OPPO’s A.I. Beauty
Recognition Technology, A83 brings a more realistic and natural selfie
experience to more young consumers, along with the 4GB RAM and 3180 mAh battery
as a whole makes the A83 a versatile product all at a price of Rs. 13,990The OPPO A83 will be available
in two color variants: Black and Gold, which will go on sale on Amazon and
Flipkart from 20th January 2018 and our offline stores.
“Our focus has always been on bringing
best photography and Selfie experience to the Indian consumers. We have
received an immense response for our Selfie Expert A Series and F Series. With
the A83 we wish to bring an affordable selfie camera with advance features such
as the HD + Full Screen Display and AI Beauty Technology. The A83 truly
represents our ambition to continue being the Selfie Expert and Leader in the
market" said Will
Yang, Brand Director, OPPO India
Create your own exclusive selfies with A.I.
smart beauty.
The
F-series and A-series products from OPPO, particularly the integrated beauty
function, have proved to be especially popular among the young and trendy. By
capturing hearts, OPPO has become the "Selfie Expert" for India’s young
consumers. As the Selfie Expert series gained popularity among the consumers,
OPPO also uncovered a major customer pain point: "photos that are not that
realistic". When a guy takes a selfie of himself, he often finds that the
person in the photo looks like anybody but himself; either the face contour is
not distinct, or his masculine stubble missing. For girls, they realize that
everyone looks similar, lacking unique and distinct individual charm. Many
people but especially young people, have this desire to express their own
personalities in their photos.
OPPO
A83 is the new generation selfie expert. It comes with an 8 MP front lens + 13
MP rear lens, and uses the A.I. Beauty Recognition Technology that effortlessly
helps you be at your best in photos. Everybody wants the world to appreciate
them as unique and Artificial intelligence (A.I.) is the technology that will
satisfy this desire. It can intelligently recognize and bring out your best
features and yet retain that distinctive charm that defines every individual.
As it preserves more contour details, adding that little extra touch that makes
your selfies incredibly stunning. This solution is a perfect fit for anyone who
wants to be unique, independent and trendy.
In
simple terms, the A.I. Beauty Recognition Technology is like a thinking
photographer rather than a rigid software program. OPPO's A.I. Beauty
Recognition Technology employs a cloud database from premium suppliers that
have sufficient power to support diversified facial recognition in smart terminals.
Like a photographer who has accumulated many years of experience in
photography, knows the best way to shoot a portrait. The AI can learn
automatically once it has amassed enough imaging data. It can classify,
recognize and beautify the portrait in three aspects: skin color and texture,
gender, and age. Like a photographer who can assess different models, it knows
how to make models with different skin colors look their best. Furthermore, the
AI captures more than 200 facial points when a photo is taken, and this allows
it to refine features and compose the face contour with precision; making a
face appear three-dimensional as if the photographer has shot from different
angles and capture a 3D image of the face. Finally, the AI will intelligently
optimize the scene to cleverly integrate the portrait and background as if the
photo has been touched up by a professional. So how does the intelligent Beauty
Recognition Technology optimize in different scenarios?
For
shots with moving subjects, issues such as structural and face deformation
often occur. With more than 200 focus points, facial structure is captured
clearly and ensures that the face contour is always intact regardless of the
situation. And just like an experienced photographer or makeup artist
professional, the A.I. Beauty Recognition Technology constantly updates its
library and algorithms.
Flagship full screen, facial recognition
feature, and fashionable look
A83
measures 5.7 inches, but the size of the screen is now 5 inches with the bezel
ratio of the device being supremely narrow at 18:9, a major improvement over
past models. Whether you are looking at a picture, video or playing a game, this
offers an incredibly wide visual experience. Currently, full screen
configuration is only deployed in flagship models for most brands. With the
full screen of A83, anyone can now experience just how awesome this latest
technology is. To complement the display effects of the full screen, the A83
resolution is as high as 1440 X 720, making every photo clearer and brighter
for an improved photo experience.
A83
is also equipped with face unlock. Just align the phone with your face to
unlock the phone quickly. You no longer have to worry about aligning your
finger or wet hands anymore. All it takes to unlock the phone is to look at it,
making it easy for the elderly and children too. This is the convenience of
advanced technology that OPPO brings to all consumers.
The
look of the A83 is inspired by UFOs (UFO Curve Design Philosophy). The
streamlined design of the flying saucer is incorporated for a more solid edge,
with subtle yet sturdy arcs that make the phone look more dynamic. Its
homogeneous look, along with its pearlescent and sparkling finish is a perfect
blend of technology and fashion. This plus the full screen configuration of the
mobile phone makes A83 an extremely cool and elegant device with a premium feel
that appeals to the sense of aesthetics of young people.
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