Bengaluru, January 3, 2017: From tonga to the metro, a lot has changed in Namma Bengaluru. Those were the idyllic sweet bygone days where trees kept coming unlike now when it keeps going. People had more than enough family time. The Facebook then was the neighbourhood park or simply a stone bench in front of the folksy tea shop. A lot about Bengaluru has changed dramatically over the years. However, if you ask what has not changed throughout these years, it is Vijayalakshmi.
Vijayalakshmi which began its surefooted journey from 1920s continues to be the saree retailer of choice for the most discerning women. From Queen Elizabeth to Ms Indira Gandhi and from Ms Hema Malini to Ms Aishwarya Rai, the list is getting longer with every passing day. Women commended by the world have always commended Vijayalakshmi.
For close to 100 years for many generations, big personal occasions have meant a must visit to Vijayalakshmi. Here is another occasion as Powerstar Puneeth Rajkumar and his wife Ms Ashwini Puneeth inaugurated the new store of Vijayalakshmi at Richmond road on Wednesday. The new store (located in heart of the central business district) is the flagship store from Vijayalakshmi (which specializes in all kinds of handloom silks). The flagship store showcases a wide variety of sarees from Kanchivarams, Uppada’s, Banarasis to Gadwals, Paithanis, and Kora silks and printed georgettes Chiffons and Crepes. Apart from this, Vijayalakshmi silks also showcases their own curated styles of handlooms which is synonymous with their brand for many decades. With the opening of the Richmond Road flagship store, Vijayalakshmi Silks has now five stores spread across Bengaluru.
Inaugurating the flagship store, Powerstar Puneeth Rajkumar said that, "I have come to Vijayalakshmi today purely as a wellwisher. In fact, my mother loved their sarees and my complete family patronises Vijayalakshmi for many decades. For any auspicious events or weddings in our family, we shop at Vijayalakshmi. Our entire family has a close bond with Vijayalakshmi and this is the reason why I feel privileged to inaugurate their flagship shop. I strongly believe that Vijayalakshmi silks stands for Trust, Quality and Exclusivity". His wife Ms Ashwini Puneeth who also was part of the inaugural programme said, "Saree is synonymous with the South Indian woman! They go hand in hand with culture and tradition! I would urge people not to travel to distant places to buy silk sarees. It’s actually a misconception of cheap pricing and the strain involved by travelling to places like Kanchivaram just to buy silk sarees. I can undoubtedly say that Vijayalakshmi has strictest quality checks and designs which are well curated personally by members of the management to assure the customer their true value for money experience when they shop here." Puneeth commended the Vijayalakshmi staff and owners saying, "It’s the trust you have developed over the years with our clientele by offering authentic silks! Bengalureans know that their trustworthy store is only Vijayalakshmi! I want you to reach out to all sections of Bengaluru and make sure that you have enough branches to reach out to all sections of our society."
Meanwhile, thousands of customers had turned up to wish Vijayalakshmi for their new venture. On the occasion, Vijayalakshmi had offered a special 15 pc discount on their sales. Speaking on the occasion, Mr. Govardhan - Partner, Vijayalakshmi Silks said, "Vijayalakshmi legacy is nearly a century old. Our Satisfied customers belong to generations from 'Great Grand Mother to Great Grand Daughter'. Brand Vijayalakshmi enjoys this position only because of our patrons resting their TRUST over these years on us and truly feel Vijayalakshmi belongs to them." Rohith - Partner at Vijayalakshmi silks said that the brand is now lead by young brigade backed by seniors who are the guiding force in inculcating the rich experience they have gained through several decades. Now it's the youngsters' turn to set the path to retain the values with new learnings. Abhishek Govardhan said that "Vijayalakshmi is a popularly known retail brand not only in Bengaluru but pan India. Vijayalakshmi has their own patron list from who's who's of celebrities across platforms. Now, Vijayalakshmi is planning to strengthen the marketing plans to reach out and connect with today's generation in their preferred media platforms." Dhiren Ashok - Partner at Vijayalakshmi said, "Our strength has always been our product variety. We have a great relationship with our weavers and work as a team and innovate the product as what our customers need ultimately." Sharan Shekar - Partner at Vijayalakshmi added, "At Vijayalakshmi, each of us in the young team has a distinct strength which is greatly collaborated point focus to get the best result in all our endeavors. This motivates us to go that extra mile to satisfy our customers to any extent."*
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