Bengaluru 6th December 2017: INTERNATIONAL CHILDREN’S BRANDS TO SHOWCASE AW’17 COLLECTION AT BENGALURU
Junior’s Fashion is on a beautiful journey of
the Autumn Winter season, and has already stopped by Kolkata, Mumbai and NCR,
and is now all set for a mesmerizing event in the beautiful garden city of
India, on 09th and 10th of December 2017 at Sheraton
Grand, Bengaluru Time: 3:00 pm .
The great thing about fashion is that it always
looks forward. Fashion is a language through which you can express yourself
without having said a word. Fashion is about good energy. Being positive and
trendy is what fashion talks about. Different people have different
perceptions, but we believe fashion in general is about being comfortable and
having fun, isn’t it?
Fashion is ultimately a form of self-expression and
when it comes to expressing themselves, who could be more genuine and innocent
than a child. Hence, Junior’s Fashion Week believes in providing to
the junior models a platform that can make them learn, that can help them
groom, that can help them build confidence, and that can make their dream come
true,
The
event will highlight the trendiest collection by Doodlers, Marks & Spencer
London, The Children’s Place and US Polo Association Kids. The collections by
these brands have their own stories behind them and their own uniqueness. The
collection will debut to
an audience of buyers, industry visitors, bloggers, and media.
From sketch to runway, Junior’s Fashion week will draw attention
on a two day event. Prominence to workshop and grooming session on day one is
given for children aged between 4 to 14 years. Renowned brands such as US Polo
Association Kids; Marks and Spencer, London; The Children’s Place and Doodler will
showcase exclusive and impressive collection on the runway of JFW.
The grand showcase is a preamble of the pre-event
workshop that was moderated by experts. Jessica Gomes Surana, the supermodel,
renowned educationalist, choreographer, and styling expert takes care of the
pre-event workshop, grooming, and styling of the kids. It is
specially organized to groom the junior models to make them runway fit and
instill in the confidence and aptitude to be a junior supermodel. JFW focuses
on providing young girls and boys a platform to look ahead a fashion adept
environment and experience the exhilaration of walking on the runway as a
junior model. JFW is an omnibus to the future of fashion world for the young
beautiful people of the world.
From dresses to cozy active wear, from embellished
tops to modern jeans, from printed leggings to playful graphic tees, and comfy
sleepwear, The Children’s Place has it all and hence is a one stop shopping
destination for the kids. The extensive assortment of accessories that includes
hair bands, hats, bags, sunglasses, and footwear will show off just how easy it
is to add a finishing touch to complete any outfit.
Mr. Alok Dubey; from The Children’s Place says, “Kids’
fashion is playful, fun and innovative. Kids are almost the most important
decision-makers in families today and this part of specialty retail deserves
its own dedicated platform. Hence, we are thrilled to be partnering and
presenting the Junior’s Fashion Week in Delhi. We’ve recognized parents crave
modern, fun, and easy-to-wear kids’ clothing that combines quality, value, and
style. The Indian parent is no different. With our fashion-forward styles that
are made with love, we intend to bring forth a fun place where moms get their
stock of big fashion at little prices. With platforms like Junior’s Fashion
Week, we aim to bring America’s #1 place for kids’ fashion more close and
relevant to the audience.”
For the toddlers, Marks & Spencer offers
jumpers and bomber jackets in luscious greens, snug blues and bright yellow
hues which will surely brighten up your child’s winter wardrobe. With the
plethora of winter ensemble options available, Marks & Spencer makes sure
your child keeps toasty warm in the best of styles and the highest quality this
autumn winter season.
Talking about
trends in market, and Marks & Spencer’s association with Junior’s Fashion
Week, Mr. Pankaj Kapoor; Head of
Marketing – Reliance India, says, “Marks & Spencer is
proud to be associated with the Juniors Fashion Week in India. It is a great
platform for us to showcase our quality, innovative Kids wear collections. As
well as being fun and stylish, we pay extra attention to comfort, safety, and
convenience to ensure we offer clothing that parents are happy to buy and kids
love to wear.”
DOODLERS aims at sketching for teens a world away
from everyday reality to one of possibilities and imagination, a world that
seamlessly integrates the unspoken and visual imagination of teens into the
tangible. Their products and experiences promote self-expression and creativity
thus increasing an affiliation with the young Doodler.
Kalyan Bhose, MD
and CEO, Doodlers Apparels, says, “We are
pleased to be associated with Junior’s Fashion Week. The innovative and
youthful nature of this show is a good platform to showcase our kids’
collection. Showcasing our junior’s collection at JFW will sure help us grow.
We are excited about the event and extend our gratitude towards the entire
Junior’s Fashion Week team for coming up with an event like no other. We
believe together we can change how the world perceives children fashion. We
look forward to a great event and a long-term association.”
In the Autumn-Winter edition, USPA is breaking new
grounds with an innovatively crafted collection for the juniors. The
collection showcases a vigorous play of
bright colors along with reds, blues, and whites marking the
core presence of the brand highlighted with stars, stripes, and dot prints.
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